The NPD Group provides the most complete and reliable market information available to the fashion industry today, providing information and insights into what, where, and why consumers are buying across all retail channels. Only The NPD Group tracks purchases of apparel and footwear, through its proprietary consumer panels in Canada and the US,to help our clients stay on top of key market trends and effectively connect with today’s fashion consumer.
Apparel, footwear, and accessories manufacturers, financial analysts, and retailers in Canada and US depend on NPD to help them understand trends in product sales, emerging brands, usage, and attitudes. This information, in turn, helps guide successful business strategies, fine-tune product development, enhance marketing efforts, and benchmark results.
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