New York, New York (December 6, 2010),
Ike Behar, through a licensing agreement, launches Ike Behar New York - a collection of loungewear designed for the discerning gentleman manufactured and distributed by Majestic International.
Premiering January at the MRKet Men’s Show, New York, and by appointment, buyers from department and specialty stores, and fine boutiques will find, in keeping with the CEO's needs, a luxurious line of woven sleepwear, sophisticated elegance for the end of the day, transitional moments or when work is from the home office. Italian velour smoking jackets, European fabrications in crisp traditional pajamas, milk infused modal knits for lounging as well as thirsty terry robes and versatile woven bottoms allowing the "undress" of the Ike Behar man. Pieces will retail from 75.00 to 500.00 in the premium men’s market.
Alan Behar, president of Ike Behar, says, “This the latest step in the evolution of the Ike Behar brand as an integrated lifestyle dress wear brand for the discriminating man.” He continues; “Majestic has an outstanding reputation for quality and style in this highly competitive market.
The Ike Behar New York Loungewear line complements the shirts, neckwear, clothing, outerwear, sportswear, and accessories that create the total look for the elegant yet comfortable Ike Behar customer.”
“All of us at Majestic are honored to work with Ike Behar to form this exciting new partnership dressing the Ike CEO after hours,” says Sam Landsman, president of Majestic International. “We are bringing a much needed taste level to elegant sleep and loungewear under the Ike Behar New York label. We feel the market is ripe for sophistication and luxury under a well known brand in this category.”
About Ike Behar
The renowned Ike Behar brand celebrates its 50th anniversary as the company for excellence, unrivaled craftsmanship, comfort and style in men’s fashion – and it all started with the dress shirt.
Although the business has grown exponentially since its inception, the family owned firm’s commitment to quality and perfect attention to detail have continued. Every product bearing the Ike Behar name is still created by experienced craftsmen using luxurious fabrics.Majestic International
Majestic International is a leading supplier of luxury men’s robes, pajamas, fine loungewear and underwear to North America for over 80 years. Through innovative design, unparalleled workmanship, speed to market delivery and personable service, Majestic serves many of the finest specialty and department stores along with prestigious hotels and spas throughout the United States, Canada and Europe.
Majestic International is a 3rd generation, family owned business headquartered in Montreal, Canada with a state-of-the-art facility housing the design and technical departments, 150,000 square feet of distribution and warehouse space, as well as merchandise and sales offices.
John Fowler Executive Director Brand Development 212 315 2626, firstname.lastname@example.org
Lisa Anne Silhanek 917 334 0815 email@example.com
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