Job Board > Sales and Marketing Manager - Confidential
This is a Permanent, Full-time position.Category: Sales
Must have Retail experience
Our successful apparel client based in Vancouver is looking for a Sales and Marketing Manager to manage and oversee the company’s retail sales activities for all retail locations and be an integral part of the company’s management team. Critical are cost effective programs intended to maximize sales and brand exposure in Canada and the US. This position will report to the Vice President Sales and Marketing.
Strategic Planning – work with President and VP Sales & Marketing to define and execute on Canada and US retail expansion plan
Prioritize markets and determine market entry strategy for new countries and regions.
Appoint Distributors – Engage a range of retail distribution partners, including independent agents and international distributors in each market to maximize the amount of key retailers in each territory.
Actively seek new partners in key markets, look for customer trends and market feedback to anticipate new market and partner opportunities.
Create and execute on a process for domestic retailer and distributor assessment and appointment.
Manage Distribution – develop and implement product pricing, sales promotions and incentives to retain and grow key accounts.
Track retailer and distributor performance against leading indicators, continually re-evaluating partnerships.
Obtain critical sales forecasting information from each retailer and distributor to provide to senior management.
Provide retailers and international distributors with company marketing materials, branding guidelines, and other sales support.
Provide critical feedback from retailers and international distributors for the Product Development Committee.
Assist the CFO with financial planning and budget preparation as it relates to sales and prepare all special studies and analysis as required by senior management and make specific recommendations.
Marketing and Promotional – manage and promote all aspects of the company’s involvement in International trade shows and other sales related events.
Seek out, respond to and manage promotional opportunities, such as media related (print, radio, TV) demos and other promotional events.
Work with the VP Sales & Marketing on organizing and conducting the sales meetings.
Work with retailers and sales on the development and placement of POP at retail.
Seek out and secure shop in shop opportunities with key partners.
Provide the independent agents and international distributors with critical information on new and existing products and train them on how to sell these products to our retail network.
Provide the independent agents and international distributors with critical sales tools designed to increase our knowledge of each specific retailer and their account base, gather the information and present back the findings to senior management.
Principal measures of Performance – report sales P/L, forecasts, and budgets to provide high-level picture of retail sales on a regular basis.
Set aggressive targets and devise concrete plans to achieve them.
Effectiveness and timeliness of the company’s marketing initiatives, specifically demonstrated by growth of brand awareness and retail sales.
Contribute to the general management of the company.
University degree preferred
7+ years’ experience in a retail management position - managing multiple store locations
Experience in the implementation of organizational performance
Proven track record as a successful people manager
Ability to influence and lead teams
Excellent oral and written communication skills
Strong analytical skills
Ambitious, ability to multi-task
Ability to plan and organize in a fast-paced complex environment
Valid passport and ability to travel will be required.
Please send resumes to firstname.lastname@example.org quoting reference "Retail Sales Mgr Van - 4586"
Successful apparel client based in Vancouver.