As the number of internet shoppers rises exponentially, designers and merchants are becoming increasingly multichannel. The idea of opening a 'virtual' store to reach a global consumer market can be hard to resist. However, launching an online business requires an investment of time and money, and if it isn't done correctly it can jeopardize brand integrity. If you are considering an online venture, join us to hear tips for success and pitfalls to avoid.
This program will feature a special presentation by Larry Rosen, Chairman and Chief Executive Officer of Harry Rosen, Inc., as he shares his insights on the challenges and triumphs associated with launching an online retail business, and how it can affect bricks and mortar retail.
Sabrina Fiorellino, an Associate with the Fashion Industry Practice Group at Cassels Brock, will provide a brief overview of the legal issues associated with online retail, including: