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Brand Protection – Weaving your way through Counterfeit, Advertising and Labelling Issues

December 9, 2021, 2:00 - 3:00 PM

Presented by: Wynnie Chan and Tamara C. Winegust, Bereskin & Parr LLP

Moderators: Bob Kirke, Executive Director, Canadian Apparel Federation, and Brigitte Chan, Head of Montreal Office, Bereskin & Parr LLP

Join CAF and Bereskin & Parr LLP for an in-depth discussion on branding issues targeted at brand owners, licensees and others in the fashion industry.

The webinar will deal with traditional and non-traditional branding issues. These will enable participants to learn the overall “look and feel” of their brand image and build effective strategies to protect those IP assets.

Topics also include combating counterfeits, branding considerations related to advertising & marketing and packaging & labelling.

This webinar is intended for established companies (including brand owners, licensees and others) and anyone invested in brand development.

Our panelists will discuss:

  • Trade dress: Protecting colours, mode of packaging and other non-traditional brand indicia.
  • Combating counterfeit: Understanding the Canada Border Services Agency (CBSA) services to identify and detain commercial shipments suspected of containing counterfeit goods.
  • The Interplay between brand protection and comparative and false & misleading advertising, and 
  • Branding considerations related to packaging and labelling, Quebec French language requirements

About Bereskin & Parr:

With a breadth and depth of intellectual property (IP) knowledge and experts in every field, images/BereskinParr-PrimaryLogo_Blue-PMS-661C.jpg
Bereskin & Parr LLP is a leading Canadian IP law firm, with a global reputation as one of the largest and most experienced firms in patent and trademark law, founded on the principles of excellence, care, and thoughtful work. Founded in 1965, the firm has grown to be one of the largest IP firms in Canada with offices located in major economic and technology centres. Bereskin & Parr is made up of more than 75 lawyers and patent and trademark agents, many of whom are recognized as leading practitioners in their specialized fields.



After registering, you will receive a confirmation email containing information about joining the webinar.

You must follow the instructions to enter your contact information into the GoToWebinar system to complete the process.

If you would like to register but cannot attend the live session, the event will be recorded and a link to the recording will be sent to you shortly after the live presentation. In order to receive this you must complete the normal registration process.



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